Black-eyed Susan
Rudbeckia fulgida (rud-BEK-ee-ah ful-JEE-duh)
Black-eyed Susan is an erect herbaceous perennial in the daisy family (Asteraceae) and native to the eastern United States. The species epithet means "shining," referring to the glossy yellow ray florets. Black-eyed Susan is easy to grow, thriving in any but soggy soils. It does best in full sun but tolerates partial shade. It also bears up under hot, humid summers and, once established, will tolerate drought. The plant spreads by underground stems called rhizomes to form large clumps. Propagation can be done by division in the spring or fall, or it can be propagated by seed. With prolific, yellow, daisy-like flowers that have a brownish-purple center, this plant first matures in early summer, continues into the fall and may quickly reach 2 to 3 feet tall. A rosette of leaves that originate at the base of the stem persists through the winter, creating an attractive winter ground cover. Leave the seed heads on as a winter food source for the birds. It is utilized for perennial beds, borders and naturalized areas, and may be included in pollinator, butterfly, cottage, native or rain gardens. Staking may be required for large heads. Plants of this species sold in garden centers are usually named cultivars, rather than the wild-type species. This plant was selected as the 1988 NC Wildflower of the Year , a program managed by the North Carolina Botanical Garden with some financial support from the Garden Club of North Carolina. This is one of the 20 key pollinator plants that should be blooming in August for the Great Southeast Pollinator Census 2025. Quick ID Hints: Erect herbs with basal rosette green leaves. Heads with brown-black, flattened domes. Ray flowers in a single row, yellow or orange. Insects, Diseases and Other Plant Problems: No significant problems. More information on Rudbeckia .
Source: NC State Extension Gardener Plant Toolbox ↗ NC State Extension Gardener Plant Toolbox, 62 attributes.