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American Beautyberry

Callicarpa americana (kal-ee-KAR-puh a-mer-ih-KAY-nah)

Family: Lamiaceae Native Shrub (3-15 ft)

The American beautyberry is a woody, deciduous, perennial shrub that produces showy purple fruits in the fall. It is a member of the mint family (Lamiaceae) and is native to the central and southeastern United States, Bermuda, and Cuba. Beautyberry’s native habitat is open meadows, thickets, woodlands and margins of ponds, ditches and streams. In the spring, green leaves emerge on upright arching stems. The genus name is Greek for beautiful fruit; the species epithet is Latin and means "American." The shrub prefers full sun to part shade and is intolerant of deep shade. It will grow 3-8 feet tall and 3 to 6 feet wide in all types of soil provided it has good drainage. Prune in late winter to 1 foot high as the flowers and fruits appear on new shoots. It can be propagated by seeds or stem cuttings. Clusters of small flowers bloom on the stems during the late spring and early summer. Clusters of purplish to bluish berries develop from August through October and encircle the stem. The fruits may last through early winter. They are a good food source for songbirds and small mammals. The leaves, when crushed, produce a chemical that can repel mosquitoes, ticks, and fire ants. Cultivars are available that offer pink, white, or cream-colored fruits. This plant was selected as the 2021 NC Wildflower of the Year , a program managed by the North Carolina Botanical Garden with some financial support from the Garden Club of North Carolina. This shrub is suited for mass plantings, large landscapes, naturalized areas, pond margins and container gardening. They seem to produce more fruit if several more of the same type of shrubs are planted nearby. American beautyberry is also at home in a butterfly garden, children’s garden, native garden, pollinator garden, and winter garden. Insects, Diseases, and Other Plant Problems: No significant problems. VIDEO: Part of the Native Plant Picks series from the North Carolina Sea Grant-led Coastal Landscapes Initiative . Additional video for Callicarpa americana created by Andy Pulte for “Landscape Plant Identification, Taxonomy and Morphology,” a plant identification course offered by the Department of Plant Sciences, University of Tennessee.

Source: NC State Extension Gardener Plant Toolbox ↗ Reconciled to full toolbox: matched by slug to slug 'callicarpa-americana'. Identity (id/common/scientific name) preserved from the original 87-plant Hunnicutt set; attribute data refreshed from the 74-attribute toolbox scrape.

How it fits the guild

Guild layer 3 - Shrub (3-15 ft) Optimal soil pH Acid (<6.0); Alkaline (>8.0); Neutral (6.0-8.0)
See companions & conflicts ↓

Companions & Conflicts

Curated pairwise relationships between this plant and others in the library — who feeds whom, who competes, who confuses the pests. Green reads as a good pairing, red as one to avoid.

No curated interactions recorded for this species yet.

Also noted by NC State

Related species the NC State Plant Toolbox flags for this plant — look-alikes to tell apart, and plants that play a similar role in a planting. Ones we carry in the library are linked.

Native alternatives Viburnum dentatum

Full plant profile

Growing Conditions
Plant type
Native Plant; Perennial; Shrub
Life cycle
Perennial; Woody
USDA zones
6a, 6b, 7a, 7b, 8a, 8b, 9a, 9b, 10a, 10b
Light
Full sun (6 or more hours of direct sunlight a day) | Partial Shade (Direct sunlight only part of the day, 2-6 hours)
Soil texture
Clay; High Organic Matter; Loam (Silt); Sand
Soil pH
Acid (<6.0); Alkaline (>8.0); Neutral (6.0-8.0)
Soil drainage
Good Drainage | Moist | Occasionally Dry
Available space
3 feet-6 feet
NC region
Coastal; Mountains; Piedmont
Mature size
Height: 3 ft. 0 in. - 8 ft. 0 in. | Width: 3 ft. 0 in. - 6 ft. 0 in.
Growth rate
Medium
Maintenance
Low
Canopy layer
3 - Shrub (3-15 ft)
Form & Appearance
Habit / form
Arching; Erect; Open
Texture
Medium
Foliage
Deciduous
Leaf color
Green
Leaf type
Simple
Leaf arrangement
Opposite
Leaf shape
Elliptical; Ovate
Leaf margin
Serrate
Leaf value
Fragrant
Leaf size
3-6 inches long, 1-3 inches wide
Hairs present
Yes
Leaf detail
The leaves emerge in the spring on long arching stems. They are medium green in color, simple, ovate to elliptical in shape, and appear opposite in arrangement. The tip of the leaf is pointed or blunt, and the base is tapered. The margins are saw-toothed or serrated, and the undersides of the leaf may be covered with wooly hairs. They are usually 3 ½ - 6" in length and about half as wide. In the fall the leaves turn pale chartreuse before dropping from the shrub
Fall color
Gold/Yellow
Flower color
Blue; Pink; Purple/Lavender; White
Flower form
Cyme
Flower size
< 1 inch
Flower detail
The flowers emerge in clusters late spring to early summer on the new growth of the shrub where the leaves meet the stem. It gives them the appearance that they are surrounding the branch. The blooms may be blue, violet, pink, or white in color. They bloom in cymes at axils from June through July to add a little summer color to the landscape.
Bloom time
Spring; Summer
Fruit color
Blue; Purple/Lavender
Fruit type
Berry
Fruit value
Edible; Showy
Fruit size
< 1 inch long, < 1 inch wide
Fruit detail
The fruits are clusters of small bluish to purplish berries that form a whorl and encircle the stems. They appear in August through October and may last through the winter. They are a valuable food source for songbirds and small mammals. Each berry is about 1/4 inch long with 2 to 4 seeds. Each seed measures about 1/16 inch long. They are edible to humans but have very little flavor.
Bark color
Light Brown; Red/Burgundy
Bark detail
The bark color on the older wood is light brown, but the young wood appears reddish-brown. The bark is smooth, but corky ridges are seen.
Stem color
Brown/Copper; Gray/Silver
Stem detail
The stems are long, slender, and arching. They may be rounded to four-sided. They appear gray to reddish in color and may be covered with very fine hairs.
Wildlife & Ecology
Native status
Native
Origin
Central and Southeastern United States, Bermuda, and Cuba
Distribution
AL, AR, Bahamas, Bermuda, Cuba, FL, GA, KY, LA, MD, MS, MO, NC, northern Mexico, OK, SC, TN, TX, VA
Wildlife value
The shrub's clusters of berries are a food source for many songbirds, including the American Robin, Brown Thrasher, Purple Finch, and Eastern Towhee. The berries are also consumed by armadillos, foxes, opossum, raccoons, and squirrels. White-tailed deer are known to browse on the leaves in the summer and enjoy the fruits after leaf drops in the fall.
Attracts
Butterflies; Pollinators; Small Mammals; Songbirds
Play value
Edible fruit; Wildlife Food Source
Food & Medicine
Edible parts
Fruit
Harvest time
Fall
Fruit type
Berry

Edibility

While insipid, the berries are edible and are most often used to make jelly.

Uses (ethnobotany)

Native Americans use the roots, leaves, and branches to treat malaria and rheumatism. The roots are also used to treat dizziness and dysentery. In the past, U.S. farmers crushed the leaves and placed them under the harnesses of their horses and mules to repel mosquitoes. The Agricultural Research Service has found that two compounds in the leaves, callicarpenal, and intermedeol, act as a mosquito repellant.

Landscape Use
Landscape location
Container; Naturalized Area; Pond; Recreational Play Area; Riparian
Landscape theme
Butterfly Garden; Children's Garden; Edible Garden; Native Garden; Pollinator Garden; Rain Garden; Winter Garden
Design feature
Border; Mass Planting; Specimen
Garden tags
#deciduous #low maintenance #winter interest #children's garden #fire low flammability #native shrub #NC native #food source fall #small mammals #clay soils tolerant #bird friendly #food source pollen #butterfly friendly #pollinator plant #purple fruits #container plant #showy fruits #white fruits #landscape plant sleuths course #drought tolerant #fall interest #stormwater garden #wet soils tolerant #pond margins #NC Native Pollinator Plant #wildlife friendly #collier preserve tn #cpp #HS303 #NC Wildflower of the Year #HS111 #rain garden
Problems & Resistance
Insect problems
Crapemyrtle Bark Scale
Resistant to
Deer; Drought; Dry Soil; Heat; Rabbits; Wet Soil
Particularly resistant to
Deer and rabbit resistant
Propagation
Seed; Stem Cutting
Fire risk
low flammability

Planted at Hunnicutt

Nobody’s planted this one yet.